Must Have Technical/Functional Skills
● We’re looking for a Content Strategist with extensive experience in planning and executing content strategies that serve the needs of the users
● The candidate must have a keen understanding of the digital marketing landscape including SEO & social media marketing
● The candidate should be highly creative and use data-driven insights for creating effective content strategies
● The candidate should have proven experience in conducting research on industry-related topics and generating ideas for new content types and
● Excellent understanding of grammar, punctuations, syntax, structure, and sentence construction is necessary
● Hands-on knowledge of using writing assistant tools such as Grammarly and ProWritingAid
● Basic technical knowledge of HTML, content management systems, and marketing automation tool
● The candidate must have impeccable verbal and written communication and presentation skills
Roles & Responsibilities
· Strategize, optimize, and deliver actionable content for our customers and stakeholders · Perform activities such as market research, competitor analysis, and persona mapping to generate content idea · Identify the tone of voice for each content type by conducting persona interviews · Liaise with other departments, brainstorm, and generate innovative ideas that enrich the quality of the content · Conduct content audits to identify content optimization opportunities · Create and maintain editorial calendars, style guides, taxonomies, metadata frameworks, and content migration plans · Keep track of feedback and analytics to make improvements in the overall content strategy
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