Digital Marketing Analyst & Website Optimization Specialist Job at RESTOR, Denver, CO

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  • RESTOR
  • Denver, CO

Job Description

  • This is an on-site, in person role
  • Salary Range: $65,000 – $85,000 (DOE) + Performance Bonus + Benefits
  • We offer a competitive salary package commensurate with experience, plus full health/dental, 401(k), and performance-based incentives.

    Who You Are:

    You are a precise, analytical marketer who thrives on data-driven results. You approach challenges systematically, using structured data to guide your decisions. You enjoy refining strategies for measurable impact and excel in creating dependable, predictable marketing outcomes.

    Position Overview:

    Join RESTOR Medical Spa as a Digital Marketing Analyst and Website Optimization Specialist. This is a hands-on, “in the tools” role— not agency management . You will build, launch, and optimize paid campaigns directly, own our SEO and WordPress site performance, and create automated customer journeys to drive growth through disciplined, detail-oriented execution.

    Who We Are:

    RESTOR Medical Spa is a fast-growing, physician-led, women-owned Medical Aesthetics and Functional Medicine practice in the Greater Denver Metro area. With 3 thriving locations and plans to grow to 20 locations in the next 5 years, we are committed to providing cutting-edge treatments that help our clients look and feel their best. The business is B2C with multiple physical locations, so experience with marketing to offline sales is important.

    Success Metrics:

    • Achieve 50% utilization at new location open, growing to 75% by month 3.
    • Drive 30+ qualified first visits per location, per month for existing locations.
    • Generate 15 RESTOR Academy students monthly.

    Key Responsibilities:

    • Plan & Optimize Paid Campaigns: Direct, hands-on management and optimization of Google and Meta ad campaigns to achieve strong ROAS.
    • Lead SEO Initiatives (It’s changing fast): Drive measurable improvements in search rankings and lead generation with data-backed SEO strategies.
    • Build Automated Customer Journeys: Design and implement automated nurture campaigns and workflows—ideally using ActiveCampaign—to increase engagement and conversion.
    • Analyze & Report: Monitor performance, extract actionable insights, and continually refine strategies using analytics tools.
    • Support Web Management: Oversee and update our WordPress website for optimal performance and user experience.
    • Manage Budgets: Maximize efficiency and results across all digital channels.

    What You Bring:

    • 1–3 years in digital/performance marketing roles with direct, hands-on ad platform experience.
    • Experience in B2C luxury service based business growth
    • Proven expertise with Google Ads, Meta Ads, SEO, and analytics tools.
    • Experience managing and optimizing WordPress sites.
    • Experience building automated customer journeys (ActiveCampaign preferred).
    • Strong, structured approach and meticulous attention to detail.

    If you’re a detail-oriented marketing expert who loves being “in the tools” and building high-performing automations, we want to hear from you.

    Why Join RESTOR Medical Spa?

    • Lead the charge in a high-growth, innovative medical aesthetics brand.
    • Directly impact revenue & growth by optimizing digital marketing strategies.
    • Be part of a structured, data-driven team that values precision and results.
    • A truly positive culture that values individual’s ideas and contributions.
    • Full Benefits Health & Dental, 401(k) with 3.5% match after 1 year

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