Digital Marketing Job at TransPerfect, Atlanta, GA

VGZlRGVXNUdXQnRZc0cvbFBNdXk3Mmp5dVE9PQ==
  • TransPerfect
  • Atlanta, GA

Job Description

TransPerfect:

We are seeking a Digital Marketing Specialist to support TransPerfect’s industry-leading platform, GlobalLink . This role will play a key part in defining and executing digital strategies to drive brand awareness, demand generation, and lead qualification. The Digital Marketing Specialist will focus on SEO, paid and organic search, email marketing, ABM, and campaign execution , ensuring that marketing efforts contribute directly to sales pipeline and revenue impact.

This specialist will collaborate with vertical and product marketing teams to develop and optimize industry-specific campaigns, manage vendor relationships, oversee content localization for global markets, and measure performance across key digital channels. Additionally, this role will be responsible for creating digital content and user experiences that enhance trust and engagement within the GlobalLink community.

If you have a strong foundation in digital marketing, B2B demand generation, and data-driven decision-making , and want to contribute to a high-performing team in a fast-paced, global environment , we’d love to hear from you.

Digital marketing in product is focused on defining digital strategy across web properties, planning and executing brand awareness and demand generation campaigns, and working with vertical leads to deploy industry/use-case specific campaigns for lead generation, nurturing, and qualification. The digital marketing specialist will inform strategy for content creation and SEO, and be responsible for the performance of organic and paid tactics. This specialist will also help create newsletters and other product-specific experiences that build trust and community for users.

Primary responsibilities will include:

  • Develop and optimize digital strategies to drive SQLs, with a laser focus on revenue impact
  • Paid and organic search – work with and assist in managing vendor partners and internal resources
  • Email strategy and execution – work collaboratively to build nurture campaigns and templates for sales enablement
  • Campaign content creation and execution – thinking and doing
  • Data-Driven Reporting – what good are results without sharing them clearly and concisely?
  • Lead and demand generation – bring in verifiable new leads
  • ABM – create, tune, and deploy successful programs
  • Social media – help ensure that it’s more than just for show
  • Globalize - oversee localization of campaigns and programs for other regions, countries, and markets
  • Analyze – Regularly review campaign performance, with an emphasis on SQL and revenue ROI

Requirements:

  • 2-4 years previous experience in a digital marketing role with strong preference for candidates experienced in a B2B or agency environment
  • Must be able to demonstrate quantifiable success in previous digital marketing efforts
  • Reliably works independently to complete tasks and asks for help from managers, peers, or other resources when appropriate
  • Ability to manage multiple concurrent strategies across different verticals and channels
  • High-level communication (written and verbal) skills in English
  • Ability to manage large and fluctuating workloads while maintaining agreed service levels and meeting deadlines
  • Travel – 10%

Job Tags

Similar Jobs

Appliance Connection

In Home Appliance Repair Technician Job at Appliance Connection

 ...these describe you, you could be a good fit for our team. We are a family-based and oriented company with a great culture. We repair appliances mostly off site so you will need a current drivers license that is relatively clean. We do prefer the candidate to have... 

Aulani, A Disney Resort & Spa

Merchandise Associate/Stock Associate - Part Time, $28.02/Hour Job at Aulani, A Disney Resort & Spa

 ...parking ~ Free theme park admission and much more! Assist in the daily operations of one or more of the following highly themed Merchandise locations at Aulani, A Disney Resort & Spa. Apply to this position to be considered for a Merchandise Cast Member! Klepa... 

Medical Solutions

Travel Newborn Nursery Registered Nurse Job at Medical Solutions

Job Description Medical Solutions is seeking a travel nurse RN Maternal - Newborn for a travel nursing job in Frisco, Texas. Job Description & Requirements ~ Specialty: Maternal - Newborn ~ Discipline: RN ~ Duration: 13 weeks ~36 hours per week ~ Shift...

CYNWAVE Solutions

Quality Control Manager Job at CYNWAVE Solutions

 ...Job Description Job Description Salary: CYNWAVE Solutions, LLC is currently seeking a detail-oriented and experienced Quality Control Manager to support operations at Fort Sill Military Base. The Quality Control Manager will be responsible for developing, implementing... 

GardaWorld Security Services U.S.

Special Response Security Officer Job at GardaWorld Security Services U.S.

 ...Job Description: GardaWorld Security Services is Now Hiring a Response Security Officer! Ready to suit up as a Special ResponseSecurity Guard What matters most in a role like this is your ability to adapt from one mission to the next. Tell us about how you embrace...