Job Description

Paladin is now LHH Recruitment Solutions! We are partnering with our Tigard, OR technical manufacturing client to recruit a Director of Marketing to join their team on a permanent basis. This role will be onsite at their Tigard, OR facility, with flexibility for life events as needed. As their Director of Marketing, you will manage a small team of B2B marketers across the digital, eCommerce and creative spectrum, with a focus on creating opportunity for and working in close collaboration to sales. You will manage significant digital marketing budgets, with a focus on generating new leads, opportunity, clicks and brand awareness for the business, and will get to develop a strategic plan for marketing and sales growth. To be a fit, you should bring 7+ years of integrated marketing experience with a deep understanding of B2B businesses with a physical product. A significant amount of product sales here are done via eCommerce, both directly and through marketplaces like Amazon, so a strong understanding of eCommerce, SEO and digital marketing that enables digital product sales is required, with marketplace eCommerce experience a big plus. Experience overseeing a marketing department while also tactically executing is a must - no one in this organization is fully out of the tactical work - but strategic vision and cross-functional planning is the focus. In-depth experience with Google Ads, ideally in the B2B world, is also required, along with CRM and email marketing proficiency.

This team has a highly collaborative, growth-oriented culture and is looking for the right fit as they continue to grow! If you find yourself motivated by metrics, leads and collaboration with sales teams, this might be a good match. This is a permanent, primarily onsite role to the west of Portland, just south of Tigard. Salary for this position ranges from $110,000 to $130,000 annually, with potential flexibility for the right fit. Benefits including medical, dental, vision, competitive PTO, 401(K) with match, and more. This team is casual, friendly and is looking for a strategic partner for their leadership team.

You will:

• Serve as the senior-most marketing leader for the organization, managing a small team of marketing and creative staff, and overseeing departmental budgets
• Partner closely with sales and company leadership to define strategic marketing plans and roadmaps that drive clicks, leads and product sales through digital and traditional channels
• Maintain tactical knowledge of campaign execution, with a significant focus on paid ads and email strategy, training and upskilling team members and reviewing historical strategy to identify opportunity for improvement and evolution
• Aid in maintaining the company website and eCommerce channels (both D2C and marketplaces like Amazon) with a focus on SEO, organic traffic and paid promotions
• Serve as the key evangelist for the company brand and products, gaining expert-level product knowledge and ensuring consistency

Your experience should include:

• 7+ years of marketing experience in the B2B space with experience in manufacturing or similar finished goods organizations
• Experience working in eCommerce environments, ideally in both D2C and marketplace (Amazon, Walmart, etc.) channels
• Strong people management experience with a track record of performance management, training and hiring experience
• Experience managing and delegating marketing budgets and overseeing paid ad spend
• In-depth experience working with sales and leadership teams to craft and execute on marketing strategies that drive new business, product sales and brand awareness
• Strong tactical digital marketing skills, with an emphasis on SEO, paid ads, email marketing and similar digital strategy

Sound like you? This organization is looking for local candidates to the Portland area comfortable with being onsite in their office. If you're aligned with the profile and logistics above, we'd love to hear from you!

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