Job Description

We are a fast-growing and innovative restaurant group looking for a strategic, creative, and results-driven Director of Marketing to oversee marketing efforts across several brands and venues in New York City. The ideal candidate will bring hands-on experience within the restaurant industry, a strong grasp of the NYC hospitality scene, and a proven ability to craft and execute impactful campaigns that boost brand visibility, guest traffic, and revenue.

This is a key leadership position that works in close partnership with ownership, culinary teams, and operations.

Key Responsibilities:

• Design and implement integrated marketing strategies across all restaurant brands, covering digital, social media, email, events, public relations, and partnerships at the local, national, and international levels
• Guide brand identity, creative vision, and narrative for each concept to maintain consistency and align with overarching business goals
• Drive targeted campaigns to increase foot traffic, reservations, private events, and overall engagement for each unit
• Oversee content creation and scheduling across all social media channels, ensuring alignment with brand tone and strong audience interaction
• Collaborate closely with culinary and operations teams to support new menu rollouts, promotional efforts, brand activations, and special events
• Analyze campaign performance and restaurant KPIs to inform ongoing strategy and ROI
• Manage public relations and influencer outreach efforts, working with both internal teams and outside agencies when needed
• Lead local marketing efforts tailored to specific neighborhood demographics
• Oversee marketing budgets, creative timelines, and vendor relationships to ensure timely and efficient execution.

Requirements:

• MUST have 5+ years of marketing experience in the restaurant or hospitality industry
• Must be currently based in or near New York City
• Demonstrated success in creating and executing marketing strategies for multi-unit restaurant brands or groups
• Deep knowledge of the NYC dining landscape, media ecosystem, and customer demographics
• Direct experience with social media management, email platforms, paid digital advertising, and local marketing
• Familiarity with tools such as Canva, Adobe Creative Suite, Google Analytics, Meta Business Suite, CRMs (e.g. Mailchimp, Klaviyo, Loyalist), and reservation platforms (e.g., Resy, OpenTable)
• Strong communicator with proven leadership and project management capabilities

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