Job Description

Job Description

Job Description

We’re seeking a  Media Buyer with a sharp analytical mindset and a strong command of digital advertising platforms to join our performance-driven marketing team. In this role, you'll be responsible for managing, optimizing, and scaling paid campaigns across  Meta Ads, X Ads (formerly Twitter), Google Ads, and programmatic platforms . This is a  data-heavy, revenue-focused role where you’ll monitor campaign performance daily and make strategic pivots in real time to drive growth.

Key Responsibilities:

• Plan, launch, and manage high-performance paid media campaigns across Meta, X, YouTube, and programmatic platforms.
• Own daily performance monitoring—review dashboards and performance metrics (e.g., CTR, ROAS, CPA, CPM) to ensure campaigns are delivering against KPIs.
• Adjust creatives, copy, audiences, placements, and bid strategies to optimize performance in real time.
• Perform A/B tests to validate hypotheses around targeting, bidding, creative, and landing page effectiveness.
• Forecast, track, and report on campaign performance and media spend with a focus on maximizing ROI.
• Collaborate with internal creative and product teams to develop data-informed campaign briefs and asset needs.
• Analyze trends, conversion funnels, and user behavior to identify opportunities for new growth strategies.
• Maintain platform expertise and stay ahead of updates, best practices, and algorithm changes across all key media channels.

Qualifications:

• 2+ years managing paid campaigns across Meta, Google Ads, and/or programmatic platforms
• Strong grasp of performance metrics (ROAS, CPA, CTR) and daily optimization tactics
• Experience with A/B testing, tracking setup (e.g. GTM, pixels), and data-driven decision-making
• Proficient in ad platform tools and Excel/Google Sheets
• Clear communicator and team player in fast-paced, results-driven environment.

• Bonus Points If You Have:
• Familiarity with programmatic platforms
• Experience in regulated or restricted industries (e.g., cannabis, alcohol, supplements).
• Excel/Google Sheets mastery for building custom reports and projections.

We’re committed to building a company and a community where people thrive by being themselves and are inspired to do their best work every day. We embrace and celebrate diversity. Our company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type with regards to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Should you need assistance applying because of a disability, please respond to the recruiter with your accommodation request.

With a proven track record of innovation and research, we are pioneering the way in one of the fastest growing market segments in the country. CBD sales in the U.S. hit $5.3 billion in 2021, a massive number just after help-derived cannabinoids were federally legalized with the passage of the 2018 farm bill. The growth is only expected to accelerate, with two notable forecasts projecting a U.S. market of $15 billion to more than $20 billion by 2024 and 2025 respectively. Join the team today!

Company Description

With a proven track record of innovation and research, we are pioneering the way in one of the fastest growing market segments in the country. CBD sales in the U.S. hit $5.3 billion in 2021, a massive number just after help-derived cannabinoids were federally legalized with the passage of the 2018 farm bill. The growth is only expected to accelerate, with two notable forecasts projecting a U.S. market of $15 billion to more than $20 billion by 2024 and 2025 respectively. Join the team today!

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