Job Description

Job Description

Job Description

Our client is dedicated to transforming lives through innovative medical solutions that improve the health of patients around the world.

Principal Digital Marketing Manager
Location: Maple Grove, MN

Other Locations: Marlborough, MA | Arden Hills, MN | Valencia, CA
Hybrid: 3 Days onsite required

About the role:

The Principal Digital Marketing Manager (DMM) supports the development of best-in-class digital marketing objectives, strategies, and programs to drive overall business unit growth for Neuromodulation. This role contributes to a comprehensive digital strategy by executing projects, optimizing digital channels and tactics, and measuring their efficiency and effectiveness to enhance the overall customer experience. The DMM collaborates closely with key stakeholders across our client's community, engaging both direct-to-patient and healthcare provider audiences.

Qualified candidates have proven expertise in web and .com platforms, paid media campaigns, email nurture programs, customer relationship management (CRM) marketing (Salesforce and Marketing Cloud a plus), SEO/SEM campaigns, and social media marketing (both organic and paid) that drive business results among healthcare providers (HCPs), consumers, and patients (DTP). This role reports to the Associate Director of Digital Marketing and works closely with the digital marketing team and patient marketing manager, contributing to overall strategy with a strong focus on execution and activation. As a key contributor, the DMM plays a critical role in achieving the division’s business goals.

Work Mode:

Our client values collaboration and synergy. This role follows a hybrid work model requiring employees to be in the local office at least three days per week.

Relocation Assistance:

Relocation assistance is not available for this position at this time.

Visa Sponsorship:

Our client will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Key Responsibilities:

• Support the development of the overall digital strategy, including CRM (email, text), web, SEO/SEM, and other key digital channels, in alignment with the broader marketing to ensure an integrated marketing campaign strategy and activation.
  
• Lead projects encompassing the planning, execution, and measurement of digital campaigns targeting key audiences.
  
• Contribute to journey mapping exercises with cross-functional teams, developing tactical integrated communication plans that align with the customer journey.
  
• Partner with analytics resources to demonstrate the value of campaigns and provide a consistent cadence of performance reports.
  
• Regularly monitor analytics for campaigns and digital channels, collaborating with corporate analytics teams to create measurement plans and deliver insightful campaign reports to key stakeholders and leadership.
  
• Manage multiple programs simultaneously, effectively prioritizing work to contribute to the digital strategy while owning activation, execution, and implementation.
  
• Influence various functions and levels within the organization through strong interpersonal communication, written, and presentation skills.
  
• Proactively communicate and present fresh, innovative, and relevant ideas and plans to business partners, securing alignment and buy-in.
  

Our client has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Required Qualifications:

• Bachelor’s degree in a relevant field, with a strong preference for marketing.
  
• Minimum of 5 years of experience in marketing, communications, and/or digital marketing within a B2C or B2B environment.
  
• Demonstrated expertise in digital marketing, with a proven track record of developing and executing successful digital campaigns and programs.
  
• Proficiency in Google Analytics and familiarity with data visualization tools such as Tableau.
  
• Comprehensive understanding of inbound and outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars, and related digital marketing strategies.
  
• Ability to work effectively as part of a regionally diverse team in a fast-paced environment.
  
• Willingness to travel up to 10% based on business needs.
  
• Availability for travel and overtime as required by business commitments.
  

Preferred Qualifications:

• MBA or advanced degree in a related field.
  
• Experience with Salesforce and Salesforce Marketing tools, including Marketing Cloud, as well as Adobe Experience Manager.
  

Minimum Salary: $99100

Maximum Salary: $188300

The anticipated compensation listed above and the value of core and optional employee benefits offered by our client will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At our client, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

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